Perenio advertising campaign

Original article at the link

Czech tech startup Perenio IoT showcased the benefits of its product with a New Year’s Eve video featuring a stylish senior couple going on vacation.

In the one-minute clip, IVAN super STAR and ROZA mur GLAMOR prepare for a winter trip and at the same time install “smart” gadgets so as not to worry about the house during their absence. Along with fun shots of riding a unicycle, preparing a snowboard, trying on hats and cleaning up, it shows how the characters unpack the Perenio safety kit, install the mobile app and place the sensors and cameras in the right places. They have a wonderful Christmas vacation ahead of them, and the house remains under protection.

Fan video is a key element of Perenio’s digital campaign – it’s easy! Try it. Do it”, the purpose of which is to tell the audience about the possibilities of using Smart Home technologies and their availability.

Original article at link

Czech tech startup Perenio IoT showcased the benefits of its product with a New Year’s Eve video featuring a stylish senior couple going on vacation.

In the one-minute clip, IVAN super STAR and ROZA mur GLAMOR prepare for a winter trip and at the same time install “smart” gadgets so as not to worry about the house during their absence. Along with fun shots of riding a unicycle, preparing a snowboard, trying on hats and cleaning up, it shows how the characters unpack the Perenio safety kit, install the mobile app and place the sensors and cameras in the right places. They have a wonderful Christmas vacation ahead of them, and the house remains under protection.

Fan video is a key element of Perenio’s digital campaign – it’s easy! Try it. Do it”, the purpose of which is to tell the audience about the possibilities of using Smart Home technologies and their availability.

Through non-standard characters (the protagonists of the video were not professional actors, but models from the agency of the Zhittelyub charitable foundation), the Czech startup wants to increase brand recognition among a progressive audience, show the ease and pleasure of using Smart Home devices. And also to remind that gadgets can be not only the goal of mindless consumption, but also a space for fun and creativity of people of any age.

“The technologies of the Internet of Things allow us to run towards new emotions, travel, and at the same time be sure that the situation at home is always under control – it is enough to look at the smartphone screen. In today’s world, it is available to everyone. All you need is a mobile app and a few sensors that everyone can easily install on their own. We wanted to reveal this idea in a video and convey it to the audience, so we chose the format of cooperation with the Zhittelyub Foundation, whose mission and principles impress us,” says Perenio IoT Business Development Director Serhiy Kostevych.

The main goal of the Agency of Adult Models of the Charity Fund “Zhyttelyub” is to show that beauty is beyond age and other limitations. Beauty is the inner state of a person and the result of his attitude to life, readiness to open up to something new.

Through non-standard characters (the protagonists of the video were not professional actors, but models from the agency of the Zhittelyub charitable foundation), the Czech startup wants to increase brand recognition among a progressive audience, show the ease and pleasure of using Smart Home devices. And also to remind that gadgets can be not only the goal of mindless consumption, but also a space for fun and creativity of people of any age.

“The technologies of the Internet of Things allow us to run towards new emotions, travel, and at the same time be sure that the situation at home is always under control – it is enough to look at the smartphone screen. In today’s world, it is available to everyone. All you need is a mobile app and a few sensors that everyone can easily install on their own. We wanted to reveal this idea in a video and convey it to the audience, so we chose the format of cooperation with the Zhittelyub Foundation, whose mission and principles impress us,” says Perenio IoT Business Development Director Serhiy Kostevych.

The main goal of the Agency of Adult Models of the Charity Fund “Zhyttelyub” is to show that beauty is beyond age and other limitations. Beauty is the inner state of a person and the result of his attitude to life, readiness to open up to something new.